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Eric Stensvaag

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Modern Songs of Dissent: 10 Black Lives Matter Anthems

Posted by Eric Stensvaag on Jul 31, 2020 2:09:43 PM

The past two months have seen a significant renewed interest in protest songs. Music streaming of these songs has increased, and countless musicians have recorded new ones in support of Black Lives Matter. As this movement continues to demand racial justice, we’ve been reflecting on protest songs from the last century, from the timeless “This Land is Your Land” by Woody Guthrie (1944) continuing through such Civil Rights anthems as “The Times They Are a-Changin’” by Bob Dylan (1964), “A Change is Gonna Come” by Sam Cooke (1964), and “Respect” by Aretha Franklin (1967).

America has a rich history of dissenting through music, which can be traced from these early songs to late-20th century classics like “Fight the Power” by Public Enemy (1989) and “Killing in the Name” by Rage Against the Machine (1992), to those of today. We’ve picked 10 Black Lives Matter songs that speak truth to power in profound ways.

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Topics: year in review

Songs for Change Mixtape (1989-Present)

Posted by Eric Stensvaag on Jun 4, 2020 6:40:04 PM

We at Feed.fm stand with Black communities across the country, and with all those who are demanding change in the U.S. and abroad right now.

As we contemplate art’s role in affecting change, we’ve compiled a 3-hour Songs for Change Mixtape from the past 30 years. While most of these songs focus on racial equality, we’ve also included others calling for peace, gun control, women’s rights, and LGBTQ rights.

We know that music plays an essential role in motivating and bringing different people together. It’s also a powerful yet peaceful outlet for emotional expression, including the raw anger and grief that have been stirred up by the pandemic and protests.

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Topics: Feed.fm Blog

Bored with Billboard? Time for Classical: 30 Pieces Every Music Lover Should Hear

Posted by Eric Stensvaag on May 5, 2020 5:38:27 PM

Music industry leader Chartmetric recently published a data-driven analysis of COVID-19’s effects on listening habits. Their primary finding? Classical and ambient are “the big quarantine winners.”

As we all struggle to find healthy outlets for combatting stay-at-home stress, classical music is a winningly creative option. The physiological benefits of music listening are well documented, and in the words of respected neuroscientist Dr. Daniel Levitin, “[music] doesn't have the unwanted side effects that many pharmaceutical products do.” Pandemic considerations aside, we’ve chosen 30 classical pieces every music lover should hear...both classical fans and those needing an introduction.

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Topics: Feed.fm Blog, Music for wellness

Exercising During a Pandemic

Posted by Eric Stensvaag on Mar 20, 2020 4:31:45 PM

As curator and writer for a Music as a Service company specializing in the fitness technology sector, I spend most of my working hours soundtracking a variety of exercise programs. Thanks to innovations in fit tech, people have more workout options than ever before, both in terms of exercise modalities and settings (encompassing gyms, home workout and outdoor activities).

In the days since President Trump’s Oval Office coronavirus speech, we’ve seen just how timely these transformations are for the fitness landscape. Even as people comply with new social distancing, lockdown, and/or “shelter in place” mandates, overall usage for our 50+ fitness brand partners has increased by more than 30%, both domestically and--to an even greater extent--internationally. This inspiring statistic shows that at least some of us, at least some of the time, are managing our stress more constructively than just binge watching or succumbing to the Quarantine 15.

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Topics: Fitness, Music for wellness

Why Music Now? Top Reasons Your Fit Tech Company Cannot Afford to Wait

Posted by Eric Stensvaag on Dec 11, 2019 6:24:40 PM

Feed.fm works with the world’s leading fitness companies to provide legal, curated music integration in their apps and digital settings. While each brand has unique considerations (development bandwidth, customer acquisition challenges, competitive pressures), we consistently hear from customers that "I wish we'd done this sooner."

From our vantage point of working across the fit tech sector, we can see there is a clear opportunity cost to waiting on music integration. So we tallied the Top Reasons for “Why Music Now?”

REASON #1 — Exerciser Impact

The world’s leading authority on fitness and music, Dr. Costas Karageorghis, has proven that music can improve running performance by 15%; it can be a sedative or a stimulant; a nerve calmer or focus inducer; a pre-workout entryway into flow state; a mood enhancer; and an agent that reduces perceived effort by up to 10%.

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Topics: Apps, Music streaming, Music as a Service, legal music, Customer Engagment, Fitness, Music for wellness

Holiday Gift Guide: 9 Great Music Gifts for 2019

Posted by Eric Stensvaag on Dec 4, 2019 1:50:58 PM

The holidays are a mixed bag for music fans. On one hand, you’ve got Bing Crosby’s “White Christmas” and Mariah Carey’s “All I Want for Christmas is You”―great songs, but how many times must we endure?―and on the other, lesser-known gems like Bing Crosby’s “Jingle Bells” and Ella Fitzgerald’s “Frosty the Snowman.” (And, perhaps the most famous classic in all the world of music.) But December also brings a chance to catch up on the year’s best music swag. Our 9 Great Music Gifts list has a few choice options for the discriminating music lover in your life.

TURNTABLES, HEADPHONES & PORTABLE LISTENING
We’re big fans of live music, but most modern listening experiences begin and end with the push of a button. Here are some of the best cutting-edge playback options and devices on the market today.

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Topics: Retail, year in review

Venture Capital in the Fitness Space: A Candid Chat with CEO & Founder Jeff Yasuda

Posted by Eric Stensvaag on Oct 15, 2019 12:28:19 PM
Jeff Yasuda founded Feed.fm alongside Eric Lambrecht and Lauren Pufpaf, with the belief that music integration and licensing should be easy for any business, whether digital or brick-and-mortar. Early adopters like American Eagle Outfitters, Anheuser-Busch, and other consumer marketing companies found a legal and efficient way for customers to stream music within their online environments.

In 2017, Feed.fm began delivering music for Fitbit’s in-app fitness programs. Nearly three years later, we wanted to get Jeff’s perspective on venture capital in the fitness space, which has grown to dominate our music as a service business.

Feed.fm has worked with many of the top fitness companies, so you’re in a unique position to connect the dots. Tell me about some overall trends you’re seeing in fitness.

Fitness is an incredibly hot space right now. Consider 1) the amount of financing that has taken place and 2) the recent Peloton IPO. VCs like seeing a market where companies can exit, either via acquisition or offering shares on a public exchange. When there’s acquisition and companies going public, it’s indicative that the business segment—in this case fitness—is healthy, and investors want to participate in the upside.
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Topics: Music streaming, Music as a Service, Fitness

Make “No Excuses” for a Lousy Workout Soundtrack: 1000s of Exercisers Vote on Their Top Workout Songs

Posted by Eric Stensvaag on Aug 21, 2019 2:37:48 PM

The past five years have seen significant growth in the fitness tech sector, transforming how many people exercise. One thing that isn’t changing? The need for fresh, inspiring music, which has been shown to enhance athletic performance for professionals and amateurs alike. A detailed study by the Sports Medicine – Open journal found that people work out 28% longer per week when they have the right music.

As a B2B music company, Feed.fm is on the front lines of this fit tech groundswell, handling music licensing, curation, and integration for more than 40 different fitness customers. The specific exercise programs offered by our customers (Fitbit, 8fit, Tonal, Mirror, and others) differ greatly. That said, there are a few workout music stations that are always winners regardless of activity.

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Topics: Feed.fm Blog, Music streaming, Customer Engagment, Fitness, Music for wellness

The 2 Yoga Music Mixes You Should Know About

Posted by Eric Stensvaag on Apr 23, 2019 2:35:08 PM
According to the National Institutes of Health’s 2017 NHIS, the popularity of yoga is growing dramatically, with 14.3 percent of U.S. adults practicing yoga in 2017 compared to 9.5 percent in 2012. Some of this growth can surely be attributed to the stressful political climate. Another contributing factor is the increased accessibility of yoga: practitioners can choose from a great variety of online/in-app classes in addition to those offered at yoga and fitness studios.
 
With more people making yoga part of their daily lives, it’s no longer a given that classes will be practiced in silence. There are plenty of silent yoga options for those who would choose only John Cage’s “4’33” for their mix, but many students find that music enhances their practice. A Google search for “yoga music” yields countless results, and tons of recommendations are also available on Spotify or your streaming service of choice.
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Topics: Music streaming, Music as a Service, legal music, Customer Engagment, Music as content, Fitness, Music for wellness

10 Valentine's Day Songs for Single People

Posted by Eric Stensvaag on Feb 14, 2019 12:46:00 PM

Valentine’s Day, Valentine's Day, what are you doing for Valentine's Day? If you're single this year, it's a good bet the answer is "nothing." As Saturday Night Live reminded us with this cheeky song from last weekend's show: "Valentine's Day is for lovers."

We decided to flip the script for this year's holiday, creating a list of 10 Valentine's Day Songs for Single People. Unattached? No problem!

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Topics: Feed.fm Blog, Music streaming