Since we last reported on the fitness app ecosystem, there’s been tremendous change as the pandemic has accelerated adoption of digital tech. Consider the following stats:
- About 30% of U.S. smartphone owners used a health or fitness app monthly in 2020.
- Consumer spending on health and fitness apps in Q1 2022 was up 20%.
- The global market for fitness apps has ballooned to $1.1 billion, on pace to grow to $4.7 billion by 2030, according to the analysis firm Grand View Research.