Eric Stensvaag

Recent Posts

How many studies does it take to prove that music impacts your brand?

Posted by Eric Stensvaag on Jun 29, 2021 10:00:00 AM

We're motivated by the power of music to impact experiences in ways big and small.  No surprise, we've written a lot on the subject and have always gravitated to the concept that "Music is Performance-Enhancing." While the claim may seem hyperbolic, it's no empty boast. Many groundbreaking research studies and neuroscientists have demonstrated the positive effect of music on one's mood, the impact of pairing music and fitness, and its power to impact neurological and physical recovery. But that's just the tip of the iceberg.

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Topics: Music as a Service, Power of Music

Music Curation's Secret Sauce? Culture & Context

Posted by Eric Stensvaag on May 21, 2021 7:23:41 PM

At Feed Media Group, our team of highly-skilled curators manages hundreds of bespoke music stations for our business partners. This curation is at the core of what we offer as a B2B music integration platform. While technology and analytics play a critical role throughout the curation process, it’s the expertise, inquisitiveness, and ability of our curators to put the world around us into perspective that make our music stations so effective.

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Topics: Feed.fm Blog, Music Business, Music streaming, Music as a Service, Customer Engagment

Keep Your 2021 Fitness Resolutions - Music Can Help!

Posted by Eric Stensvaag on Mar 19, 2021 4:24:05 PM

We know how it is: you WANTED to keep your 2021 fitness goals...but this year feels an AWFUL LOT like 2020 so far...and you’re having trouble motivating for that run, bike ride, yoga class, etc. (Yes, we ARE still talking about our New Year’s Resolutions, even in March.)

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Topics: Feed.fm Blog, Fitness, Music for wellness

How Can I Live Stream Fitness Classes with Music?

Posted by Eric Stensvaag on Nov 17, 2020 2:51:08 PM

Fitness has permanently changed. Since COVID-19’s arrival there’s been an explosion of online content, with brick-and-mortar gyms pivoting swiftly into digital programs their members can access at home, and digital fitness brands driving record growth. As coronavirus spikes across the country, the fitness industry continues transforming...even as gyms and studios consider safety precautions that will eventually allow users to return in greater numbers.

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Topics: Music streaming, Music as a Service, legal music, Customer Engagment, Fitness, Music Licensing

Top 25 Halloween Songs of All Time Playlist

Posted by Eric Stensvaag on Oct 22, 2020 6:46:21 PM

Check out our scare-tastic selections for a Top 25 Halloween Songs of All Time Playlist...

Listen to the full YouTube playlist here.

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Topics: Feed.fm Blog

How Music can help with Dementia

Posted by Eric Stensvaag on Sep 16, 2020 5:22:42 PM

“[Music] brings back the feeling of life when nothing else can.”  Neurologist & Musicophilia author Oliver Sacks

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Topics: Music therapy, Music for wellness

15 Songs for Labor Day - Take Credit for your Hard Work!

Posted by Eric Stensvaag on Sep 2, 2020 8:16:34 PM

Isn’t 2020 over yet?? Nope. But we are, finally, nearing the 4th quarter. With the arrival of Labor Day and fall, it might be helpful to take a moment to step back and TAKE CREDIT for how hard we’ve all been working this year. That’s the point of Labor Day right? It’s hard to recall a time when reflecting on one’s work--medical professionals, essential workers, loyal telecommuters, working parents, brave protesters for racial justice, politicians (those actually working to keep us safe and solvent), those unexpectedly working to find a new job, etc.--was more important.

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Topics: Feed.fm Blog

Venture Capital Tips for Fitness Startups

Posted by Eric Stensvaag on Aug 25, 2020 6:51:20 PM

One of the essential qualifications for any successful entrepreneur? Perspective, preferably lots of it. Before pivoting into the music sector and co-founding music-as-a-service company Feed.fm, Jeff Yasuda spent the first decade of his career as an investment banker and VC. His experience on both sides of the fundraising table has made the challenging job of securing and structuring financing a little easier for our company.

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Topics: Music streaming, Music as a Service, Fitness, Startups

Modern Songs of Dissent: 10 Black Lives Matter Anthems

Posted by Eric Stensvaag on Jul 31, 2020 2:09:43 PM

The past two months have seen a significant renewed interest in protest songs. Music streaming of these songs has increased, and countless musicians have recorded new ones in support of Black Lives Matter. As this movement continues to demand racial justice, we’ve been reflecting on protest songs from the last century, from the timeless “This Land is Your Land” by Woody Guthrie (1944) continuing through such Civil Rights anthems as “The Times They Are a-Changin’” by Bob Dylan (1964), “A Change is Gonna Come” by Sam Cooke (1964), and “Respect” by Aretha Franklin (1967).

America has a rich history of dissenting through music, which can be traced from these early songs to late-20th century classics like “Fight the Power” by Public Enemy (1989) and “Killing in the Name” by Rage Against the Machine (1992), to those of today. We’ve picked 10 Black Lives Matter songs that speak truth to power in profound ways.

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Topics: year in review

Songs for Change Mixtape (1989-Present)

Posted by Eric Stensvaag on Jun 4, 2020 6:40:04 PM

We at Feed.fm stand with Black communities across the country, and with all those who are demanding change in the U.S. and abroad right now.

As we contemplate art’s role in affecting change, we’ve compiled a 3-hour Songs for Change Mixtape from the past 30 years. While most of these songs focus on racial equality, we’ve also included others calling for peace, gun control, women’s rights, and LGBTQ rights.

We know that music plays an essential role in motivating and bringing different people together. It’s also a powerful yet peaceful outlet for emotional expression, including the raw anger and grief that have been stirred up by the pandemic and protests.

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Topics: Feed.fm Blog