There are thousands of fitness apps to choose from depending upon your interests and physical needs. Moreover, with the increase of body-weight exercises, there’s no need to hit the gym to fit in a great (and quick) workout. Finally, with the improvements in the Wearables and other tracking devices, it’s now super easy to track progress, or lack thereof, by having real-time monitoring of heart rate and movement. There’s really no excuse to just sit on the couch, so get out there and find your ideal workout app!
We are seeing many of hardware partners begin to explore recurring revenue models. Many hardware partners have begun to experiment or even launching their own content strategy around fitness workouts that can be done in conjunction with the hardware device. Hardware companies face the fundamental challenge that once they sell a device or piece of equipment, it’s often years before the consumer or gym buys another piece of hardware. By creating their own content, hardware companies can provide updated fitness exercises and, of course music, that users can subscribe to on a monthly or yearly basis.
I typically use my workouts to discover new music. I’ve been working on writing a funk album, so I’ve been exploring new and old albums from great funk bands like the New Mastersounds, Greyboy, and Soulive. In addition, my kids have started to play in bands so I need to keep current with the songs that their bands are playing. Jamming is a blast no matter what the genre or age group with whom you are playing, but playing is about listening first to get ideas and better understand the craft.
Fitness, like music, is extremely personal. With the myriad of fitness apps out there, sometimes it is difficult to find the right one for you. As a result, fitness companies are working hard to differentiate themselves and provide a unique experience. Sometimes, it’s the workout style. Sometimes, it’s the objective of the exercise. Sometimes, it’s the music. Some companies use hardware and others use a combination of software and workout equipment. There are thousands of choices and more fitness companies appear everyday. So, for these companies, getting the user experience just right for their target audience is of critical importance.
Topics: Music Business
In November 1988, Trent Reznor recorded a 9-track demo of songs that formed the basis of Nine Inch Nail’s first album Pretty Hate Machine. As fans of the band know–and this album bluntly states–“Nine Inch Nails is Trent Reznor.” During the 1990s, Reznor established himself as one of the most admired musicians of his generation, a reputation he’s upheld even while developing an impressive side-career as a film and television composer.
With the arrival of Nine Inch Nails’ acclaimed Bad Witch last month, it’s an ideal time to celebrate the band’s 30th anniversary. Below is my list of the 30 best Nine Inch Nails (NIN) songs. But first, a little background on Reznor and NIN…
Topics: Feed.fm Blog
Wowza! In my 3rd year assessing the music festival scene on behalf of Feed.fm, I feel confident stating that there’s never been a better time for live music omnivores. While creating the following roundup of summer and fall music festivals—28 in total—I was somewhat dumbfounded by the quantity and variety of high-quality offerings across the country.
A few high-level observations before diving into the chronological list below:
- While the traditional “summer” music festival continues to explode its seasonal confines, promoters still steer clear of winter. So die-hard fans will get a short breather come January…before the Ultra Music Festival (Miami) jumps the gun again in early spring.
- Music festivals are popping up and disappearing with surprising frequency, perhaps indicating the market is becoming saturated. Examples include the failure-to-launch Fyre Festival (Bahamas); the one-time-only Desert Trip (Palm Desert, CA); and FYF Fest (Los Angeles) which unexpectedly canceled its 15th annual event.
- Which artists lay claim to the most headliner slots this year? Of the festivals we’ve surveyed, The Weeknd is the clear winner with 6 appearances. Janet Jackson, Arctic Monkeys, Erykah Badu, and Florence + The Machines have 3 appearances apiece.
We’re announcing our latest product today - Fitness.fm - and I couldn’t be more excited about where we’ve landed. From day one our mission has been to connect businesses to their customers in a meaningful way. We continue to drive those connections for businesses of all shapes and sizes (AI to Retail to NBA Champs) and are excited about all the music innovation happening there. But, as we continue to add incredible fitness companies to our roster, we’ve found that there is a really specific set of needs that we can help meet. A lot of love (and sweat - ha!) has gone in to the Fitness.fm product.
How do you decide what music to listen to? Since streaming is now America’s dominant form of music consumption, we’re guessing Spotify or Apple Music are helping make this choice.
Both these companies and their competitors rely on algorithms to manage an increasingly large variety of music playlists. So…a robot is picking your music? Well, yes and no. Even a tech titan like Apple recognizes that machine learning has its limitations: most streaming companies employ music experts who fine-tune playlists combining computer data with essential context and personal taste.
What makes for a great Mother’s Day song? We’ve made lots of themed mixtapes but this presented a special challenge. While mothers are universally loved and have inspired plenty of great music, we needed to create a coherent mix that still pays tribute to these incredibly diverse individuals.
We focused our Mother’s Day playlist on R&B/pop songs from the past quarter-century that celebrate mothers from various angles. From classic tribute songs like 2Pac’s “Dear Mama” to expressions of maternal love like Beyonce’s “Blue” to memory capsules like Taylor Swift’s “The Best Day,” we hope we captured some of the heartfelt feelings inspired by mothers.
There’s been lots of buzz about smart speakers, voice activation, and AI assistants over the past couple years. It’s a great time to tune in if you haven’t been paying close attention. 20% of U.S. Wi-Fi households currently own smart speakers, and manufacturers are pushing for introduction in the workplace.
As voice activated experiences continue to proliferate, individual users and a vast array of businesses stand to benefit. Amazon and Google are currently investing heavily in smart speaker production and defining the user experience.
With even the terminology still in flux, the following 7 articles should get you up to speed quickly on smart speakers and voice activation.
In 2015, Holly Shelton left her career at Apple to start MoveWith, a digital fitness company that puts instructors front and center. A former ski racer, Shelton understands the motivational power of a great coach, and wanted to make it easier and cheaper for people to connect with the best fitness instructors working today. “For the MoveWith app to succeed, we knew it was essential to capture all the unique elements of our instructors’ classes, from verbal instructions to specific timing to custom music mixes,” says Shelton.
Feed.fm partnered with MoveWith to build out their music integration, handling all the licensing to ensure that Movers get the popular music they love and artists get paid. Our curation team worked closely with MoveWith and their instructors to create playlists that motivate across a wide variety of movement types—from treadmill to yoga.
- Royalty-free music is cost-effective but unfortunately provides your business with generic, anonymous tracks that none of your customers will recognize. It’s the equivalent of (most) on-hold music, and is unlikely to generate positive results for your business.
- Working with the labels and publishers comes with significant hurdles and costs, requiring sync licenses that range from $5,000 to $500,000 per song. While some content can be licensed globally, generally each country requires separate negotiations.
- Your business can hire a company that has experience powering music for users, to guarantee that everything is legal and above board.
Happy 2018! Many of us have spent the first weeks of January focusing on our New Year’s resolutions. Fitness topped my list so I’m committed to exercising more regularly, which means keeping my bicycle oiled and pumped up, my portable Boombotix speaker charged, and my iPhone synced with a favorite cardio playlist.
I’m hardly alone in thinking about my exercise activity and the music that will keep me motivated. Fitness and music have a long and intertwined history, dating back to at least the ancient Olympic Games (8th Century BC). Fast-forward to the present, and lots of studies have demonstrated the positive correlation between exercise and music.
What’s notable for 2018 is that we’re in the midst of a health and wellness revolution. The wearables market is exploding, and many are taking advantage of the diverse fitness programs available through smartwatches and other portable devices.