How to Think in Stereo about Content Marketing

Posted by Eric Stensvaag on Nov 8, 2016 7:14:31 PM

In an age when content is king, individuals rely on a wide range of organizations—both media and non-media companies—to curate and help them navigate a high volume of information. Everyone seems to be getting into the content business, as it’s proven to create authentic engagement in a landscape where traditional ads get ignored.

While most organizations use content marketing these days, it’s notable that the majority of these do not think highly of their current programs. According to a recent Content Marketing Institute report, just 32% of B2B and 37% of B2C said their content marketing was either sophisticated or mature, so there is clearly much room for improvement. This can take many forms, from better measurement to a wider array of tactics.

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Topics: Apps, Blog, Music Business, Music streaming, Retail, Music as a Service

Music Streaming Demystified

Posted by Jeff Yasuda on Nov 8, 2016 4:57:04 PM
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10 Years of Treasure Island Music Festival

Posted by Eric Stensvaag on Oct 14, 2016 4:40:37 PM

This weekend marks the Treasure Island Music Festival’s 10th anniversary. While the Bay Area is somewhat spoiled with music festivals, ranging from the juggernaut Outside Lands to the free (!) Hardly Strictly Bluegrass to relative newcomer BottleRock, Treasure Island may be our favorite.

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Topics: Blog

15 Classic Sports Songs, and Some New School Anthems

Posted by Eric Stensvaag on Sep 28, 2016 2:24:31 PM

The summer party’s over and most of us have resumed the responsibilities of fall. For sports lovers at least, there’s a juicy consolation prize: baseball moves into post-season, football season has kicked off, and basketball tip-off is just around the corner. With so many great games, who has time to feel gloomy?

In honor of America’s awe-inspiring teams and athletes, we challenged ourselves to identify 15 CLASSIC sports songs…From older anthems like the Rolling Stones’ Start Me Up and Queen’s We Will Rock You to relative newcomers like the White Stripes’ Seven Nation Army, all of these are battle-tested and proven to get the crowd amped.

Whether you’re a San Francisco Giants fan, you proudly identify as a Cheesehead, or you never miss the San Antonio Spurs at home, these 15 classic sports songs will set the right mood for game time. Enjoy!

Featuring Ozzy Osborne, Survivor, Journey, Blur, House of Pain, Guns ‘N Roses, C+C Music Factory, and more


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Arcade Fire: Top 15 songs of the last 15 Years

Posted by Eric Stensvaag on Sep 7, 2016 4:52:38 PM

A friend gave me a copy of Arcade Fire’s debut Funeral in a stack of ripped CDs shortly after the album was released. It happened one ordinary morning as I was walking to catch the bus for work, not feeling terribly inspired. I pushed play on my iPod. Just 3 ½ minutes later: transcendence.

Since forming in 2001, Arcade Fire quickly distinguished itself as an exceptional talent. With four trailblazing albums under their belt, it’s timely to reflect on Arcade Fire at 15 years. From the beginning, the oversize band had the ability to craft distinctive, fully engrossing albums and to perform these live in ways that capture their music’s intensity and intimacy.

Arcade Fire has successfully evolved its sound with each release while producing consistently great songwriting. In this respect, they’ve joined an elite group of groundbreaking artists including U2, Radiohead, Talking Heads, and Bruce Springsteen, whose influences have been melted down in the band’s own cauldron.

For fans and the unconverted alike, I’ve selected Arcade Fire’s 15 best songs, sequenced chronologically. Taken together, these make it clear why an unlikely band from Montreal attained global acclaim. While it’s more than we have any right to expect, to quote a favorite Arcade Fire lyric, “us kids know” their musical journey is far from complete.

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Topics: Blog, Video Content

A Back to School Soundtrack Curated by The Breakfast Club

Posted by Eric Stensvaag on Aug 2, 2016 8:53:13 PM

It feels like just yesterday that school was out for summer. As the calendar flips from July to August, this time of year can create a nostalgic and reflective mood about what it’s like to go back to school.

At, thinking about back to school led us to the quintessential high school flick The Breakfast Club. The movie is hard to forget because it so perfectly captures something universal about the different cliques that American teenagers can find themselves circling.

In The Breakfast Club, we meet Brian (The Brain), Allison (The Basket Case), Andrew (The Athlete), Claire (The Princess), and John (The Criminal). As music lovers, we asked ourselves what music each of these archetypal characters was listening to as they went back to school in 1983, several months before that fateful day they met at the library. Then we fast-forwarded 30+ years and imagined their life’s soundtrack today.

Your guess is as good as ours in terms of what happened to each of them following detention and what became of their lives. However, we feel reasonably confident the following music would be found on their playlists…both then and now.


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Topics: Blog, Video Content, Music as a Service

101 Hip-Hop Classics Everyone Should Hear (Part 2)

Posted by Eric Stensvaag on Jul 12, 2016 4:07:42 PM

Part 2 of our *very* thorough list of classics everyone should hear! As a reminder,  we were inspired to create a list of 101 hip-hop classics everyone should listen to in their lives.  Part 2 covers the early 90's through 2015.

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Topics: Music as a Service

101 Hip-Hop Classics Everyone Should Hear (Part 1)

Posted by Eric Stensvaag on Jun 30, 2016 6:49:25 PM

“I said a hip hop,
The hippie, the hippie,
To the hip, hip hop, and you don’t stop…”

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Topics: Music as a Service

The Evolving Role of Music in the NBA Experience

Posted by Lauren Pufpaf on Jun 17, 2016 6:00:40 PM

When you think about the experience of attending a live NBA game, what comes to mind? The passionate crowd (hopefully), the energy of the players, the smells of concessions, and the music. The integration of music with the game experience has changed over time, just as the sport and the league have evolved. From memorable broadcast themes to Shaq’s rap recording career, music and the NBA are intertwined in myriad ways.

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Topics: Blog, Music streaming

Hot Summer, Cool Vibes Mixtape

Posted by Eric Stensvaag on Jun 15, 2016 5:03:38 PM

The days are long, it’s getting hot, school’s out, and hopefully your life is slowing down…at least a little bit.

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Topics: Music as a Service