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Using TikTok hits to add the 'wow!' factor to a workout.

Posted by Brian Krist & Mike Savage on Nov 15, 2021 11:00:00 AM

Juice up your workout with the latest viral music.

When creating a playlist in 2021, there is an element of nostalgia and the here-and-now. The latter benefits from a keen eye on what music is popping off on TikTok. Even if the songs are less than 3 minutes, they are hugely popular and worth exploring for your next workout.

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Topics: Music streaming, Digital Fitness, Music Integration

The right music for the right workout at the right time.

Posted by Eric "Stens" Stensvaag & Melissa Clark on Sep 14, 2021 10:00:00 AM

 

Now, more than ever, digital fitness solutions must offer robust technology to meet their users wherever they are.

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Topics: Music streaming, Digital Fitness, Music API

Was Daft Punk Right? Is Music Being Overtaken by Robots?

Posted by Lauren Pufpaf & Eric "Stens" Stensvaag on Jul 1, 2020 11:56:10 AM

Super Abbreviated History of Music Listening

In the 1980s, mixtapes were recorded, painstakingly, one song at a time. Then we had Now That’s What I Call Music! compilations in the 90s, Napster mp3’s burned onto CD’s at the turn of the century, and iPod shuffles in the mid-aughts. The unifying thread amongst all these methods of playlist construction is that they were human created. It wasn’t until Pandora, Spotify and iTunes Radio hit the mainstream that AI-driven music curation played a significant role in the discovery process for music fans.

Now however, AI curation has become the norm, with BBC reporting that “an algorithm...will decide what you hear–and critically, what you’ll hear next.” People still create customized playlists for special events, and DJs–though they have been forced online recently–still play an important role in music listening and discovery. But in general, how often are we or another human choosing the next song, as opposed to an algorithm?

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Topics: Music streaming, Music Curation, Music Industry

Looking Ahead: Music Trends for 2020

Posted by Admin on Dec 27, 2019 2:08:27 PM
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Topics: Music streaming, Music Genres

What the Hell is “Post-Genre” Pop? Top 13 Genre Mashups of the 2010s

Posted by Eric "Stens" Stensvaag & Erin First on Nov 21, 2019 6:04:18 PM

As we reflect on the most popular, breakthrough music of the 2010s, an interesting trend stands out. A lot of ink has been spilled over the idea of “post-genre” pop - pop that subverts traditional genre definitions and blends different styles in a way that makes it difficult to categorize. Put simply: pop songs that are genre mashups (think “Old Town Road”). We were inspired to pick 13 of our favorite “post-genre” pop songs of the decade, describing why they fall into this non-category and why we love them.

Before getting to our top picks...

What the hell is “post-genre” pop?
Let’s agree on a loose definition, that post-genre pop is popular, often top-charting music that doesn’t neatly fit the definition of today’s Billboard categories.

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Topics: Music streaming, Joy of Music, Music Genres

Venture Capital in the Fitness Space: A Candid Chat with CEO & Founder Jeff Yasuda

Posted by Eric "Stens" Stensvaag on Oct 15, 2019 12:28:19 PM
Jeff Yasuda founded Feed.fm alongside Eric Lambrecht and Lauren Pufpaf, with the belief that music integration and licensing should be easy for any business, whether digital or brick-and-mortar. Early adopters like American Eagle Outfitters, Anheuser-Busch, and other consumer marketing companies found a legal and efficient way for customers to stream music within their online environments.

In 2017, Feed.fm began delivering music for Fitbit’s in-app fitness programs. Nearly three years later, we wanted to get Jeff’s perspective on venture capital in the fitness space, which has grown to dominate our music as a service business.

Feed.fm has worked with many of the top fitness companies, so you’re in a unique position to connect the dots. Tell me about some overall trends you’re seeing in fitness.

Fitness is an incredibly hot space right now. Consider 1) the amount of financing that has taken place and 2) the recent Peloton IPO. VCs like seeing a market where companies can exit, either via acquisition or offering shares on a public exchange. When there’s acquisition and companies going public, it’s indicative that the business segment—in this case fitness—is healthy, and investors want to participate in the upside.
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Topics: Music streaming

Make “No Excuses” for a Lousy Workout Soundtrack: 1000s of Exercisers Vote on Their Top Workout Songs

Posted by Eric "Stens" Stensvaag on Aug 21, 2019 2:37:48 PM

The past five years have seen significant growth in the fitness tech sector, transforming how many people exercise. One thing that isn’t changing? The need for fresh, inspiring music, which has been shown to enhance athletic performance for professionals and amateurs alike. A detailed study by the Sports Medicine – Open journal found that people work out 28% longer per week when they have the right music.

As a B2B music company, Feed.fm is on the front lines of this fit tech groundswell, handling music licensing, curation, and integration for more than 40 different fitness customers. The specific exercise programs offered by our customers (Fitbit, 8fit, Tonal, Mirror, and others) differ greatly. That said, there are a few workout music stations that are always winners regardless of activity.

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Topics: Music streaming

The 2 Yoga Music Mixes You Should Know About

Posted by Eric "Stens" Stensvaag on Apr 23, 2019 2:35:08 PM
According to the National Institutes of Health’s 2017 NHIS, the popularity of yoga is growing dramatically, with 14.3 percent of U.S. adults practicing yoga in 2017 compared to 9.5 percent in 2012. Some of this growth can surely be attributed to the stressful political climate. Another contributing factor is the increased accessibility of yoga: practitioners can choose from a great variety of online/in-app classes in addition to those offered at yoga and fitness studios.
 
With more people making yoga part of their daily lives, it’s no longer a given that classes will be practiced in silence. There are plenty of silent yoga options for those who would choose only John Cage’s “4’33” for their mix, but many students find that music enhances their practice. A Google search for “yoga music” yields countless results, and tons of recommendations are also available on Spotify or your streaming service of choice.
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Topics: Music streaming

Music Licensing for Fitness

Posted by Lauren Pufpaf & Eric "Stens" Stensvaag on Mar 21, 2019 1:03:21 PM
Feed.fm seamlessly integrates music into consumer experiences for a variety of fitness companies and brands. One of the most common questions we hear is, “What kind of licensing does my business need to legally use music?” In order to successfully answer this question, we need to get more specific about the different ways in which music is used to create fitness experiences.
 
1. Group Fitness Classes at a Physical Location
 
An example of this use case is a spin class at your local cycling studio. In order to legally play music in a physical location, the studio needs public performance licenses from four organizations: ASCAP, BMI, SESAC, and GMR. Additionally, the instructor should not be playing music directly from their personal music accounts.
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Topics: Music streaming

10 Valentine's Day Songs for Single People

Posted by Eric "Stens" Stensvaag on Feb 14, 2019 12:46:00 PM

Valentine’s Day, Valentine's Day, what are you doing for Valentine's Day? If you're single this year, it's a good bet the answer is "nothing." As Saturday Night Live reminded us with this cheeky song from last weekend's show: "Valentine's Day is for lovers."

We decided to flip the script for this year's holiday, creating a list of 10 Valentine's Day Songs for Single People. Unattached? No problem!

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Topics: Music streaming

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