Feed.fm works with the world’s leading fitness companies to provide legal, curated music integration in their apps and digital settings. While each brand has unique considerations (development bandwidth, customer acquisition challenges, competitive pressures), we consistently hear from customers that "I wish we'd done this sooner."
From our vantage point of working across the fit tech sector, we can see there is a clear opportunity cost to waiting on music integration. So we tallied the Top Reasons for “Why Music Now?”
REASON #1 — Exerciser Impact
The world’s leading authority on fitness and music, Dr. Costas Karageorghis, has proven that music can improve running performance by 15%; it can be a sedative or a stimulant; a nerve calmer or focus inducer; a pre-workout entryway into flow state; a mood enhancer; and an agent that reduces perceived effort by up to 10%.
As we reflect on the most popular, breakthrough music of the 2010s, an interesting trend stands out. A lot of ink has been spilled over the idea of “post-genre” pop - pop that subverts traditional genre definitions and blends different styles in a way that makes it difficult to categorize. Put simply: pop songs that are genre mashups (think “Old Town Road”). We were inspired to pick 13 of our favorite “post-genre” pop songs of the decade, describing why they fall into this non-category and why we love them.
Before getting to our top picks...
What the hell is “post-genre” pop?
Let’s agree on a loose definition, that post-genre pop is popular, often top-charting music that doesn’t neatly fit the definition of today’s Billboard categories.
In 2017, Feed.fm began delivering music for Fitbit’s in-app fitness programs. Nearly three years later, we wanted to get Jeff’s perspective on venture capital in the fitness space, which has grown to dominate our music as a service business.
Feed.fm has worked with many of the top fitness companies, so you’re in a unique position to connect the dots. Tell me about some overall trends you’re seeing in fitness.
Fitness is an incredibly hot space right now. Consider 1) the amount of financing that has taken place and 2) the recent Peloton IPO. VCs like seeing a market where companies can exit, either via acquisition or offering shares on a public exchange. When there’s acquisition and companies going public, it’s indicative that the business segment—in this case fitness—is healthy, and investors want to participate in the upside.
The past five years have seen significant growth in the fitness tech sector, transforming how many people exercise. One thing that isn’t changing? The need for fresh, inspiring music, which has been shown to enhance athletic performance for professionals and amateurs alike. A detailed study by the Sports Medicine – Open journal found that people work out 28% longer per week when they have the right music.
As a B2B music company, Feed.fm is on the front lines of this fit tech groundswell, handling music licensing, curation, and integration for more than 40 different fitness customers. The specific exercise programs offered by our customers (Fitbit, 8fit, Tonal, Mirror, and others) differ greatly. That said, there are a few workout music stations that are always winners regardless of activity.
Valentine’s Day, Valentine's Day, what are you doing for Valentine's Day? If you're single this year, it's a good bet the answer is "nothing." As Saturday Night Live reminded us with this cheeky song from last weekend's show: "Valentine's Day is for lovers."
We decided to flip the script for this year's holiday, creating a list of 10 Valentine's Day Songs for Single People. And since we're in the business of music streaming, here's a handy 35-minute mixtape with our picks from the past two decades of hits. Unattached? No problem!
How do you decide what music to listen to? Since streaming is now America’s dominant form of music consumption, we’re guessing Spotify or Apple Music are helping make this choice.
Both these companies and their competitors rely on algorithms to manage an increasingly large variety of music playlists. So…a robot is picking your music? Well, yes and no. Even a tech titan like Apple recognizes that machine learning has its limitations: most streaming companies employ music experts who fine-tune playlists combining computer data with essential context and personal taste.
There’s been lots of buzz about smart speakers, voice activation, and AI assistants over the past couple years. It’s a great time to tune in if you haven’t been paying close attention. 20% of U.S. Wi-Fi households currently own smart speakers, and manufacturers are pushing for introduction in the workplace.
As voice activated experiences continue to proliferate, individual users and a vast array of businesses stand to benefit. Amazon and Google are currently investing heavily in smart speaker production and defining the user experience.
With even the terminology still in flux, the following 7 articles should get you up to speed quickly on smart speakers and voice activation.