ICYMI. Lauren PufPaf, COO of Feed Media Group and Mohammed Iqbal, CEO of SweatWorks presented a webinar discussing trends, resources and best practices for digital fitness companies. Whether you offer a standalone app or an integrated hardware/software solution, there are helpful tips for every business and key advice for companies preparing to launch new fitness products.
The last few years have been incredibly tumultuous for all of us and in every area of our lives. From health to education to family to work, the pandemic has left us questioning how we want to live. And, since work is such a major part of our lives, we’re now questioning what matters to us most in a job. In fact, over 40% of respondents to Microsoft’s Work Trend Index are considering finding a new employer this year.
Join us to learn how using music drives retention in your digital fitness apps. Co-hosted by Feed Media Group, COO, Lauren Pufpaf, and Mohammed Iqbal, founder and CEO, SweatWorks. In our webinar we will cover the following topics:
When we look at the last 20+ years of music, to say that hip hop has become a pillar of popular music would be an understatement.
The same could be said for trap music and, although we often use the beat and hi-hat as identifiers of the sound, it’s also differentiated by vocalization, composition, and lyrical tropes. This allows trap as a genre to be more absorbable and easier to mix, therefore the spectrum of influence is wide.
We're motivated by the power of music to impact experiences in ways big and small. No surprise, we've written a lot on the subject and have always gravitated to the concept that "Music is Performance-Enhancing." While the claim may seem hyperbolic, it's no empty boast. Many groundbreaking research studies and neuroscientists have demonstrated the positive effect of music on one's mood, the impact of pairing music and fitness, and its power to impact neurological and physical recovery. But that's just the tip of the iceberg.
The Dawn of a New Era: Embracing the Hybrid Model
As summer arrives and restrictions continue to loosen, fitness studios and gyms are seeing familiar faces return, tickets to live shows are selling out, and many people who were previously required to work from home (WFH) are resuming their old commutes - at least in part.
At Feed Media Group, our team of highly-skilled curators manages hundreds of bespoke music stations for our business partners. This curation is at the core of what we offer as a B2B music integration platform. While technology and analytics play a critical role throughout the curation process, it’s the expertise, inquisitiveness, and ability of our curators to put the world around us into perspective that make our music stations so effective.
With flowers blooming and a new normal starting to emerge, you may be dreaming of travel, preferably somewhere hot, sunny and full of culture. Don’t overlook great destinations right here in the states, including one of the best all-around cities in the world: New Orleans. I’ve cooked up a New Orleans mixtape stuffed with classics and new tunes for both newcomers and connoisseurs to enjoy.
Now that we’re seeing some light at the end of this long tunnel, people are starting to reflect on the last year. There were plenty of personal growth opportunities and so many turbulent emotions. The business/work aspect of life has also been a somewhat conflicted experience, with some businesses thriving while others were knocked down hard.
“We’ve been on the road all day, driving along the coast. The sun is going down and finally so is the temperature — now it’s safe to roll your window down and let the warm breeze of the California dusk flow right in. Turn that radio up and gaze into the purples and pinks of the evening sky.