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On Demand Webinar - Driving Retention in Digital Fitness

Posted by Melissa Clark on Jul 26, 2021 10:00:00 AM

ICYMI. Lauren PufPaf, COO of Feed Media Group and Mohammed Iqbal, CEO of SweatWorks presented a webinar discussing trends, resources and best practices for digital fitness companies. Whether you offer a standalone app or an integrated hardware/software solution, there are helpful tips for every business and key advice for companies preparing to launch new fitness products. 

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Topics: Digital Fitness, Webinars, Customer Engagement

What Really Matters Day to Day? Re-envisioning work in 2021

Posted by Lauren Pufpaf on Jul 19, 2021 5:28:28 PM


Click here to read "What Really Matters Day to Day? Re-envisioning work in 2021" on LinkedIn

The last few years have been incredibly tumultuous for all of us and in every area of our lives. From health to education to family to work, the pandemic has left us questioning how we want to live. And, since work is such a major part of our lives, we’re now questioning what matters to us most in a job. In fact, over 40% of respondents to Microsoft’s Work Trend Index are considering finding a new employer this year. 

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Topics: Company Culture, Feed Media Group

Live Webinar - Feel The Burn Not The Churn: Using Music To Drive Retention in Digital Fitness

Posted by Lauren Pufpaf on Jul 9, 2021 6:43:15 PM

Join us to learn how using music drives retention in your digital fitness apps. Co-hosted by Feed Media Group, COO, Lauren Pufpaf, and Mohammed Iqbal, founder and CEO, SweatWorks. In our webinar we will cover the following topics:

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Topics: Digital Fitness, Webinars, Customer Engagement

It's a Trap! Celebrating the Trap DNA in Pop Music around the World

Posted by Juan Hernandez-Cruz on Jul 6, 2021 7:02:28 PM

When we look at the last 20+ years of music, to say that hip hop has become a pillar of popular music would be an understatement. 

The same could be said for trap music and, although we often use the beat and hi-hat as identifiers of the sound, it’s also differentiated by vocalization, composition, and lyrical tropes. This allows trap as a genre to be more absorbable and easier to mix, therefore the spectrum of influence is wide. 

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Topics: Music Curation, Music History, Music Genres

How many studies does it take to prove that music impacts your brand?

Posted by Eric Stensvaag on Jun 29, 2021 10:00:00 AM

We're motivated by the power of music to impact experiences in ways big and small.  No surprise, we've written a lot on the subject and have always gravitated to the concept that "Music is Performance-Enhancing." While the claim may seem hyperbolic, it's no empty boast. Many groundbreaking research studies and neuroscientists have demonstrated the positive effect of music on one's mood, the impact of pairing music and fitness, and its power to impact neurological and physical recovery. But that's just the tip of the iceberg.

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Topics: Power of Music, Music for Businesses

The Dawn of a New Era: Embracing the Hybrid Model

Posted by Lauren Pufpaf on Jun 15, 2021 5:00:00 AM

The Dawn of a New Era: Embracing the Hybrid Model

As summer arrives and restrictions continue to loosen, fitness studios and gyms are seeing familiar faces return, tickets to live shows are selling out, and many people who were previously required to work from home (WFH) are resuming their old commutes - at least in part. 

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Topics: Digital Fitness, Company Culture

Music Curation's Secret Sauce? Culture & Context

Posted by Eric Stensvaag on May 21, 2021 7:23:41 PM

At Feed Media Group, our team of highly-skilled curators manages hundreds of bespoke music stations for our business partners. This curation is at the core of what we offer as a B2B music integration platform. While technology and analytics play a critical role throughout the curation process, it’s the expertise, inquisitiveness, and ability of our curators to put the world around us into perspective that make our music stations so effective.

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Topics: Customer Engagment, Music Curation, Music for Businesses

Welcome to New Orleans! Mixtape

Posted by Tyler Schiro on May 10, 2021 4:48:43 PM

With flowers blooming and a new normal starting to emerge, you may be dreaming of travel, preferably somewhere hot, sunny and full of culture. Don’t overlook great destinations right here in the states, including one of the best all-around cities in the world: New Orleans. I’ve cooked up a New Orleans mixtape stuffed with classics and new tunes for both newcomers and connoisseurs to enjoy.

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Topics: Music History, Music Genres, Mixtape

A Pandemic Year in Musical Review

Posted by Lauren Pufpaf on Apr 19, 2021 7:03:43 PM

Now that we’re seeing some light at the end of this long tunnel, people are starting to reflect on the last year. There were plenty of personal growth opportunities and so many turbulent emotions. The business/work aspect of life has also been a somewhat conflicted experience, with some businesses thriving while others were knocked down hard.

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Topics: Music Review, Mixtape

Pacific Coast Highway Mixtape

Posted by Pepe Verde on Apr 13, 2021 6:34:49 PM

“We’ve been on the road all day, driving along the coast. The sun is going down and finally so is the temperature — now it’s safe to roll your window down and let the warm breeze of the California dusk flow right in. Turn that radio up and gaze into the purples and pinks of the evening sky.

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Topics: Mixtape