We're motivated by the power of music to impact experiences in ways big and small. No surprise, we've written a lot on the subject and have always gravitated to the concept that "Music is Performance-Enhancing." While the claim may seem hyperbolic, it's no empty boast. Many groundbreaking research studies and neuroscientists have demonstrated the positive effect of music on one's mood, the impact of pairing music and fitness, and its power to impact neurological and physical recovery. But that's just the tip of the iceberg.
The Dawn of a New Era: Embracing the Hybrid Model
As summer arrives and restrictions continue to loosen, fitness studios and gyms are seeing familiar faces return, tickets to live shows are selling out, and many people who were previously required to work from home (WFH) are resuming their old commutes - at least in part.
At Feed Media Group, our team of highly-skilled curators manages hundreds of bespoke music stations for our business partners. This curation is at the core of what we offer as a B2B music integration platform. While technology and analytics play a critical role throughout the curation process, it’s the expertise, inquisitiveness, and ability of our curators to put the world around us into perspective that make our music stations so effective.
With flowers blooming and a new normal starting to emerge, you may be dreaming of travel, preferably somewhere hot, sunny and full of culture. Don’t overlook great destinations right here in the states, including one of the best all-around cities in the world: New Orleans. I’ve cooked up a New Orleans mixtape stuffed with classics and new tunes for both newcomers and connoisseurs to enjoy.
Now that we’re seeing some light at the end of this long tunnel, people are starting to reflect on the last year. There were plenty of personal growth opportunities and so many turbulent emotions. The business/work aspect of life has also been a somewhat conflicted experience, with some businesses thriving while others were knocked down hard.
“We’ve been on the road all day, driving along the coast. The sun is going down and finally so is the temperature — now it’s safe to roll your window down and let the warm breeze of the California dusk flow right in. Turn that radio up and gaze into the purples and pinks of the evening sky.
We know how it is: you WANTED to keep your 2021 fitness goals...but this year feels an AWFUL LOT like 2020 so far...and you’re having trouble motivating for that run, bike ride, yoga class, etc. (Yes, we ARE still talking about our New Year’s Resolutions, even in March.)
Many consumer-facing businesses—fitness companies, retailers, conferences, etc.—have migrated online or doubled-down on digital over the past year. Regardless of how the pandemic ends or when the “new normal” arrives, it’s certain that fierce competition for attention in the digital landscape will remain. One of the proven differentiators that can significantly increase customer “stickiness” is music, and the demand for legal music integration has never been greater.
Music can bring about intense, measurable physiological changes. At Feed.fm, we talk a lot about music’s ability to get you through the tough parts of a workout through psychological and physiological stimulation. Because we are often focused on music’s impact on exercise, we tend to gravitate to its profound impact on endurance (music increases by 15%!) and perceived exertion (music decreases by 12%!). But we know that music also has the power to decrease arousal and bring heart rate, blood pressure and even body temperature down. For this post, I’ll be exploring the ability of music to down-regulate key body measurements and how it can help heal.
Well, friends, it looks like it’s going to be a long winter. Case counts in my county are up 120% in the last two weeks and we’re back to purple status. As we prepare to hunker down for the next few months, I have realized it will take all the tools in the toolbox to stay sane and maintain some peace of mind this winter. With a demanding job and a demanding (awesome!) 3 year old, it takes more presence and proactive measures to stay balanced than it ever has. I know my colleagues and others around the country are in the same stressful boat.