Blog

Venture Capital in the Fitness Space: A Candid Chat with CEO & Founder Jeff Yasuda

Posted by Eric Stensvaag on Oct 15, 2019 12:28:19 PM
Jeff Yasuda founded Feed.fm eight years ago, with the belief that music integration and licensing should be easy for any business, whether digital or brick-and-mortar. Early adopters like American Eagle Outfitters, Anheuser-Busch, and other consumer marketing companies found a legal and efficient way for customers to stream music within their online environments.

In 2017, Feed.fm began delivering music for Fitbit’s in-app fitness programs. Nearly three years later, we wanted to get Jeff’s perspective on venture capital in the fitness space, which has grown to dominate our music as a service business.

Feed.fm has worked with many of the top fitness companies, so you’re in a unique position to connect the dots. Tell me about some overall trends you’re seeing in fitness.

Fitness is an incredibly hot space right now. Consider 1) the amount of financing that has taken place and 2) the recent Peloton IPO. VCs like seeing a market where companies can exit, either via acquisition or offering shares on a public exchange. When there’s acquisition and companies going public, it’s indicative that the business segment—in this case fitness—is healthy, and investors want to participate in the upside.
Read More

Topics: Music streaming, Music as a Service, Fitness

Why You Haven’t Found Your Musical Soulmate (Blame Science)

Posted by Lauren Pufpaf on Sep 16, 2019 12:51:34 PM

At Feed.fm, we’ve published a plethora of content on how music can affect fitness outcomes. Music makes runners feel less tired while enabling them to run faster and more intensely; music can nearly double the amount of time people spend at the gym; music can help people set world records in major Olympic events. 

Read More

Topics: Music as content, Music therapy

Make “No Excuses” for a Lousy Workout Soundtrack: 1000s of Exercisers Vote on Their Top Workout Songs

Posted by Eric Stensvaag on Aug 21, 2019 2:37:48 PM

The past five years have seen significant growth in the fitness tech sector, transforming how many people exercise. One thing that isn’t changing? The need for fresh, inspiring music, which has been shown to enhance athletic performance for professionals and amateurs alike. A detailed study by the Sports Medicine – Open journal found that people work out 28% longer per week when they have the right music.

As a B2B music company, Feed.fm is on the front lines of this fit tech groundswell, handling music licensing, curation, and integration for more than 40 different fitness customers. The specific exercise programs offered by our customers (Fitbit, 8fit, Tonal, Mirror, and others) differ greatly. That said, there are a few workout music stations that are always winners regardless of activity.

Read More

Topics: Feed.fm Blog, Music streaming, Customer Engagment, Fitness, Music for wellness

The Fitness App Ecosystem in 2019: Specializing in Specialization

Posted by Lauren Pufpaf on Jun 7, 2019 3:56:47 PM

Since the iPhone’s launch in 2007, the world of fitness apps has steadily grown, with nearly 320,000 health and fitness apps in the app stores in 2018.

While the quantity of apps has swelled steadily, we have also seen massive growth in variety. While the original apps were lower touch (think MyFitnessPal) and only required engagement for a minute or two at a time, the normalization of extended screen time for video and audio on mobile devices combined with sophisticated user research has given way to a significant diversification in the offerings available within the fitness app universe.

Consumers have also become comfortable with the idea of optimizing their health through data as opposed to a one-size-fits-all “hit the treadmill” ideology. The proliferation of bespoke training regimens, measurement of biomarkers and the neatly packaged convenience of tracking ALL of this information on a device you already own has up leveled the status of an app. Health apps are now more akin to a daily partner in the pursuit of health.

Read More

Topics: Fitness, Music for wellness

In-App Music Drives Engagement, Retention and ROI for Mobile Apps

Posted by Lauren Pufpaf on May 14, 2019 4:07:58 PM

App developers and marketers need to face the facts: it’s 2019, and users either love your app or they delete it.

In the digital fitness world, this really isn’t an exaggeration. 96% of fitness app users stick to just ONE fitness app. The rest fall by the wayside or are deleted outright.

To any app owner or marketer it quickly becomes apparent that improving retention is the best possible opportunity for improving the bottom line. There are a number of strategies commonly used - push notifications, faster in-app experiences, etc. These have diminishing returns, however, and app marketers are missing out on an entire form of engagement: sound. Specifically, implementing in-app music to drive up usage and loyalty.

We analyzed real engagement data from real apps, including a suite of leading fitness apps who have more than 400,000 user sessions a week. All in all, the results were eye-opening across all 4 major categories of app metrics:

  • Frequency of use
  • Session times
  • Conversion from Trial to Paid
  • Long-Term Retention (beyond 30 days)
Read More

Topics: Fitness, Music for wellness

The 2 Yoga Music Mixes You Should Know About

Posted by Eric Stensvaag on Apr 23, 2019 2:35:08 PM
According to the National Institutes of Health’s 2017 NHIS, the popularity of yoga is growing dramatically, with 14.3 percent of U.S. adults practicing yoga in 2017 compared to 9.5 percent in 2012. Some of this growth can surely be attributed to the stressful political climate. Another contributing factor is the increased accessibility of yoga: practitioners can choose from a great variety of online/in-app classes in addition to those offered at yoga and fitness studios.
 
With more people making yoga part of their daily lives, it’s no longer a given that classes will be practiced in silence. There are plenty of silent yoga options for those who would choose only John Cage’s “4’33” for their mix, but many students find that music enhances their practice. A Google search for “yoga music” yields countless results, and tons of recommendations are also available on Spotify or your streaming service of choice.
Read More

Topics: Music streaming, Music as a Service, legal music, Customer Engagment, Music as content, Fitness, Music for wellness

Music Licensing for Fitness

Posted by Lauren Pufpaf & Eric Stensvaag on Mar 21, 2019 1:03:21 PM
Feed.fm seamlessly integrates music into consumer experiences for a variety of fitness companies and brands. One of the most common questions we hear is, “What kind of licensing does my business need to legally use music?” In order to successfully answer this question, we need to get more specific about the different ways in which music is used to create fitness experiences.
 
1. Group Fitness Classes at a Physical Location
 
An example of this use case is a spin class at your local cycling studio. In order to legally play music in a physical location, the studio needs public performance licenses from four organizations: ASCAP, BMI, SESAC, and GMR. Additionally, the instructor should not be playing music directly from their personal music accounts.
Read More

Topics: Music streaming, Music as a Service, legal music, retail music, Customer Engagment, Music as content, Fitness

Nautilus Partnership

Posted by Admin on Feb 26, 2019 1:11:35 PM
We’re excited to announce today that we’ve entered in to a strategic partnership with Nautilus, Inc., with Nautilus making a strategic investment in Feed.fm.
 
Nautilus has been committed to helping people meet their fitness goals for over 40 years and Feed.fm's role in our partnership will be to help them accelerate digital innovation, which is a core element of their growth strategy. Nautilus is now also focused on delivering individualized workout experiences and Feed.fm's music expertise will provide a key component of personalization and performance.
 
For Feed.fm, the investment is perfectly timed alongside our own strategic initiatives this year and we’re excited to amplify growth.  Q2 will see new product launches and further international expansion, as well as key leadership hires in San Francisco.
 
The core values of Nautilus are a great fit for our own, and we’re thrilled to be working with the team to shake up fitness this year and beyond.
 
Read More

10 Valentine's Day Songs for Single People

Posted by Eric Stensvaag on Feb 14, 2019 12:46:00 PM

Valentine’s Day, Valentine's Day, what are you doing for Valentine's Day? If you're single this year, it's a good bet the answer is "nothing." As Saturday Night Live reminded us with this cheeky song from last weekend's show: "Valentine's Day is for lovers."

We decided to flip the script for this year's holiday, creating a list of 10 Valentine's Day Songs for Single People. And since we're in the business of music streaming, here's a handy 35-minute mixtape with our picks from the past two decades of hits. Unattached? No problem!

Read More

Topics: Feed.fm Blog, Music streaming

Tips for Recording Crisp Workout Audio

Posted by Eric Stensvaag on Jan 25, 2019 1:42:15 PM

With more and more people migrating from the gym to digital fitness programs, there’s an impressive quantity, quality, and variety of fitness classes available on demand. As the fit tech boom continues, we’re frequently asked to provide input on both the legal side of music integration and the technical aspect of audio recording. The diagram below simplifies the decision process and summarizes the advice our Head of Curation (and Sound Engineer) typically shares.

Perhaps it’s intuitive that audio quality and music are as important as the image, lighting, and visual elements of your finished product. If not, here’s some advice from professional sports photographer and videographer David Bracetty, who makes a living based on how things look: “…I can’t recall a single comment on video quality, [but] I do recall commenting on sound and being able to hear, so get a good mic."

Read More

Topics: Music as a Service, legal music, Fitness, Music for wellness