- Royalty-free music is cost-effective but unfortunately provides your business with generic, anonymous tracks that none of your customers will recognize. It’s the equivalent of (most) on-hold music, and is unlikely to generate positive results for your business.
- Working with the labels and publishers comes with significant hurdles and costs, requiring sync licenses that range from $5,000 to $500,000 per song. While some content can be licensed globally, generally each country requires separate negotiations.
- Your business can hire a company that has experience powering music for users, to guarantee that everything is legal and above board.
Happy 2018! Many of us have spent the first weeks of January focusing on our New Year’s resolutions. Fitness topped my list so I’m committed to exercising more regularly, which means keeping my bicycle oiled and pumped up, my portable Boombotix speaker charged, and my iPhone synced with a favorite cardio playlist.
I’m hardly alone in thinking about my exercise activity and the music that will keep me motivated. Fitness and music have a long and intertwined history, dating back to at least the ancient Olympic Games (8th Century BC). Fast-forward to the present, and lots of studies have demonstrated the positive correlation between exercise and music.
What’s notable for 2018 is that we’re in the midst of a health and wellness revolution. The wearables market is exploding, and many are taking advantage of the diverse fitness programs available through smartwatches and other portable devices.
Recently, the latest rage in the music world is that Spotify has confidentially filed “IPO” documents with the Securities and Exchange Commission. However, unlike a typical IPO where an investment bank underwrites and allocates shares to institutional investors, Spotify will allow existing investors to sell shares directly on the public markets. Direct listings, which are highly unusual, have often been done by small-cap companies. This is the first time that a company with a multibillion dollar valuation, in Spotify’s case $20 billion, will offer shares in this manner. The direct listing will provide liquidity for existing shareholders and will allow new investors to participate in a pure-play, on-demand music streaming service. While at first glance, this may appear to be a bizarre strategy, as we discussed in a recent Bloomberg interview, this is an incredibly exciting moment for the music industry.
It’s no secret that fitness apps have become a popular tool for anyone looking to stay in shape. For $5-10 a month, consumers can get personalized coaching, goal setting and the flexibility to work out anywhere. Compare this to the average $60 a month that U.S. consumers spend on a gym membership, and it’s clear that a high quality fitness app can provide significant value.
In 2016, the Health & Fitness app category jumped into the global Top 10 based on revenues (both for iOS and Android platform), according to App Annie. This category is highly dynamic, particularly as the global demand for wearables continues to explode. CCS Insight forecasts that 411 million smart wearables worth $34 billion will be sold in 2020. As entrepreneurs continue innovating in the Health & Fitness category, it makes sense to step back and evaluate the features that can make an app stand out in an increasingly crowded field.
With Thanksgiving around the corner, most of us are focused on tying up loose ends at work, travel plans, and meal planning. We can’t help with any of that, but we can help set the right mood for your Thanksgiving dinner. Feed.fm has pulled from different eras and musical styles to create an ideal 3-hour mixtape to enjoy with your turkey or tofurky!
For our 2017 edition, we also wanted to honor some of the amazing musicians who've passed away this year. Chuck Berry, Fats Domino, Gregg Allman, Tom Petty, Walter Becker (of Steely Dan), Phife Dawg (of A Tribe Called Quest), and Chris Cornell: we are thankful for the musical gifts you shared with the world...
Listen below or here
Miles Davis always said, “Music is the space between the notes. It’s not the notes you play, it’s the notes you don’t play.”
Topics: Feed.fm Blog
Beck Albums Ranked on the Color Spectrum
Beck’s long-awaited 13th album has arrived. Entitled Colors, it continues an unpredictability streak established early in his career. The energetic, poppy Colors follows the “serious,” mostly downtempo Morning Phase.
Most artists have a well-defined, identifiable sound or one that evolves somewhat organically over time. A few examples include U2, Foo Fighters, and Nine Inch Nails. Beck’s output falls outside of this norm, often zigzagging between musical styles while still managing to retain his distinctive voice.
Over more than 20 years, Beck has proven himself to be a highly adaptable musical chameleon. In tribute to the stylistic diversity of Beck’s discography, I’ve chosen a specific color to represent each of his albums (except his out-of-print debut). It seems an appropriately quirky way to showcase the prismatic range of this singer-songwriter.
Topics: Feed.fm Blog
With leaves starting to turn, weather cooling, and days getting shorter, change is in the air. Perhaps you're starting a new school year, focusing on new work responsibilities, or trying to shake up your life in some other way. If you're anything like us, sometimes it's tough channeling the energy and inspiration needed to bring about change.
Being music lovers, we started thinking about artists that have approached change with a spirit of openness and adventure...and some of the great songs this has brought about. As a few examples: Run-DMC's groundbreaking fusion of hip-hop and rock in classics like "King of Rock;" John Coltrane's radical reworking of "My Favorite Things" from The Sound of Music; and the (perfectly named) heavy metal that Black Sabbath forged out of psychelia and hard rock in songs like "Paranoid."
Retail and music go hand in hand. Try to imagine walking through a shopping mall without hearing music wafting out of all the stores. Or turning on your TV to find that the ads don’t have a music soundtrack. The love affair between corporate brands and music isn’t a one-way street either…As one of many examples, Chuck Berry name-checked Cadillac in one of the very first rock ‘n’ roll songs, “Maybellene.”
The positive correlation between music and shopping isn’t surprising given the emotional, visceral impact music has on people. While sports, movies, and television also inspire powerful emotions, music has the unique ability to be part of the overall experience without dominating. These qualities make music ideally suited to businesses for winning and keeping their customers.
Need a break from Drake? Mix up your workout music for more motivation.
We all know that music is crucial for motivation and performance, no matter what your workout. As we’ve shared, Dr. Costas Karageorghis and other researchers have shown that music distracts from fatigue sensations, meaning that athletes need less oxygen to do the same work when they synchronize their movements to music.
If you have music playing as a background soundtrack (not a pace driver), Karageorghis says the ideal tempo range is 120 to 125 BPM for a jog and 140 to 145 BPM for a sprint. If you’re leveraging the beat to help push you harder, then the ideal tempo range is 150 to 180 BPM.
Dance/Pop music stations are consistently the number one workout selection for Feed.fm customers, which means we all get our sweat on to Beyonce, Drake, JT and Kanye. And the number one Power Song? Eminem takes the top spot with “Lose Yourself”.
But how about a little variety as push into the dog days of summer? Sometimes we all need a change of audio scenery as that extra bit of motivation. We went to our editorial team and snooped around their playlists to find the most surprising songs that get them moving.
125 bpm, Glittery pop and sparkly synths
Topics: Feed.fm Blog