Blog

Celebrating Coachella at 18 Years: Ultimate Headliners Mixtape

Posted by Eric Stensvaag on Mar 24, 2017 5:35:02 PM

I remember first learning about the Coachella Music Festival in the early-2000s, probably through a full-page ad in my coveted Spin magazine. Then there was the self-titled documentary film, which brought viewers impossibly close to Bjork, Radiohead, the Flaming Lips, and other music heroes performing in a gorgeous setting. When I decided to relocate to San Francisco, Coachella was definitely part of the draw and my first festival delivered on all expectations.

From the start 18 years ago, Coachella succeeded by taking the best elements of other music festivals—principally Lollapalooza and the U.K.’s Glastonbury Festival—and delivering a consistently awesome experience. The isolated desert location was selected so that people would surrender fully versus going back and forth from their homes.

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Topics: Feed.fm Blog, Music streaming

Music? Wouldn't Touch it With a Ten Foot Pole

Posted by Lauren Pufpaf on Mar 14, 2017 1:31:02 PM

 I’m not saying anything new when citing that music regulation has not kept up with technology or consumer usage patterns. Despite the fact that music has proven to be incredibly effective content for creating long-term customer connections, many product managers and marketers have stayed as far away as they can.

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Topics: Feed.fm Blog

Music Festivals Roundup: Top 17 for ‘17

Posted by Eric Stensvaag on Mar 8, 2017 8:29:43 PM

Perry Farrell was prescient. While the Jane’s Addiction singer and Lollapalooza founder cannot take credit for inventing the music festival, the template he created has proven massively successful over the past 25 years. The traditional “summer” music festival has exploded its seasonal confines, there are now excellent options in nearly every corner of the United States, and new events are being introduced annually.

For music lovers, it seems we blink our eyes and a new festival season has begun. It’s exciting and overwhelming in equal measure, and this year is no exception with the Ultra Music Festival just two weeks away. To help you navigate and make the best choices we’ve created a cheat sheet: our Top 17 for ’17 music festivals roundup.

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Topics: Feed.fm Blog, Music Business

Top 7 Apps for Generation Z…and Why

Posted by Eric Stensvaag on Feb 23, 2017 12:41:59 PM

Generation Z—those aged approximately 14 to 22 years old—is the first generation to grow up in a world where Google and free wifi are ubiquitous. While social media platforms have exploded in the past 5 years, we see teens less interested in broadcasting to a wide network and more focused on specialized messages. Anonymity, more freedom of self-expression and the ability to send specific messages to specific groups are the keys to success with the “curation generation.”

As Generation Z continues coming of age and flexing its consumer might, it’s increasingly clear that businesses and brands need to modify marketing and communications strategies to engage these young people where they’re at. A recent Business Insider report cited that teens spend about six hours a day on their smartphones.

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Topics: Apps, Feed.fm Blog

Feed.fm In the News: How the Golden State Warriors tap Silicon Valley tech for that extra edge

Posted by Lauren Pufpaf on Feb 12, 2017 10:18:40 AM

 

This week marked the launch of Warriors Sound, an innovative new media experience powered by Feed.fm. We're proud to be part of the suite of solutions leveraged by the team to keep fans engaged. 

In a recent article on CNBC, Feed.fm is features as one of the innovation partners for the Bay Area team. "Even with fans plenty engaged, the Warriors aren't sitting still. This week, the company rolled out a partnership with a San Francisco-based start-up called Feed.fm to provide additional interviews, analysis and even music from the players' playlists."

Check out the full article from CNBC!

Listen to the  Warriors Sound


 

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Topics: Press

Valentine's Day Mixtape

Posted by Eric Stensvaag on Feb 10, 2017 12:18:42 AM

Valentine’s Day is one of those occasions that got us wondering, “What makes for a great love song?”

As it's true that opposites often attract in matters of the heart, we were inspired to create a 2-hour playlist with love songs of contrasting styles. Some of these songs are modern classics, but many are quirky hidden gems from our favorite recording artists.

Consider this our custom-made Valentine’s Day mixtape to you, with love…We hope you enjoy!

Featuring Fiona Apple, Mos Def, the White Stripes, the Talking Heads, the Shins, Caribou, the Yeah Yeah Yeahs, and more 

Listen below or here

 

 

 

Click here to see our sample offer!


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Topics: Feed.fm Blog, Music streaming, Music as a Service

Winter Wellness Mix

Posted by Eric Stensvaag on Jan 25, 2017 4:55:57 PM

As with many of you, we started the New Year resolving to take better care of our health. Being music lovers, our thoughts quickly turned to songs and what would make the perfect soundtrack to support this resolution. Something up-tempo and soothing in equal parts to help get through the short winter days.

Without further ado, sharing our winter wellness mix with you. While we can’t promise that you’d hear all of these songs in your favorite yoga studio or spa, we hope this 1 1/2-hour mixtape may be a helpful companion as you pursue your own goals this winter.

Featuring Little Dragon, Solange, Paul Simon, Grimes, Four Tet, J Dilla, Stereolab, and more

Listen below or here

 Image Credit: BetterListen

 

 

Click here to see our sample offer!


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Topics: Feed.fm Blog, Music streaming, Music as a Service

In the Mix - Why the Best Content Strategies Now Include Music

Posted by Lauren Pufpaf on Jan 13, 2017 1:45:20 PM

 No question that it’s an interesting time to be a marketer. We need to be equal parts data scientist, lead generator, social media maven, designer, media relations specialist, and customer acquirer. It’s no wonder, then, that I hear a common refrain from other marketers - "Wait, now I have to be a DJ too? My brand isn’t a music brand, why should I think about music as part of my content strategy?” I get it, I do. Since I’m obviously passionate about this subject, I wanted to step back and address it holistically.

Music has long been core to traditional advertising, as it helps create connections to an ad, whether it’s via the artist, the lyrics, or the mood created. This holds true for every type of advertiser, not just those that have an obvious connection to music. The same goes for music as part of the content marketing mix. Music creates real connections, and the engagement metrics for music content versus other brand content are always higher. So, why should every brand be thinking about music as part of the mix? Two reasons: every brand wants to connect with young adults (I’ll skip the M word) and music drives quantifiable results.

 

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Going Beyond the Initial Hook: Creative Customer Retention Strategies

Posted by Eric Stensvaag on Dec 13, 2016 8:15:31 PM

It’s the most wonderful time of the year…for the bottom line. As retailers prepare for the final push of Q4, all of the usual sales drivers are carefully in place. Witness the festive store decorations and holiday music in malls across America, discounting galore, and omnichannel tactics to ensure customers have a consistent experience whether in store or online. But that’s not all: most bricks-and-clicks retailers are building engagement digitally through relevant offers, and increasingly pushing in-app messaging and exclusive offers and products. You may be one of them…

These days it’s not enough to just sell sell sell. Meeting your customers’ life-on-demand preferences is needed to stay relevant beyond the holidays. If you want to stand out from the competition and earn your customers’ long-term loyalty, consider the following unexpected ways to strengthen customer relationships:

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Topics: Apps, Feed.fm Blog, Music streaming, Retail, Music as a Service

Thanksgiving Dinner Party Mixtape

Posted by Eric Stensvaag on Nov 21, 2016 5:01:27 PM

With Thanksgiving around the corner, most of us are focused on tying up loose ends at work, travel plans, and meal planning. We can’t help with any of that, unfortunately, but we can help set the right warm, cozy mood for your Thanksgiving dinner. Feed.fm has pulled from different eras and musical styles to create an ideal 3-hour mixtape to enjoy with your turkey or tofurky!

Featuring Miles Davis, Neil Young, Fleet Foxes, Louis Armstrong, Stevie Wonder, Elvis Presley, and more

Listen below or here

 

Click here to see our sample offer!


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Topics: Feed.fm Blog, Music as a Service