Blog

Why Music Now? Top Reasons Your Fit Tech Company Cannot Afford to Wait

Posted by Eric Stensvaag on Dec 11, 2019 6:24:40 PM

Feed.fm works with the world’s leading fitness companies to provide legal, curated music integration in their apps and digital settings. While each brand has unique considerations (development bandwidth, customer acquisition challenges, competitive pressures), we consistently hear from customers that "I wish we'd done this sooner."

From our vantage point of working across the fit tech sector, we can see there is a clear opportunity cost to waiting on music integration. So we tallied the Top Reasons for “Why Music Now?”

REASON #1 — Exerciser Impact

The world’s leading authority on fitness and music, Dr. Costas Karageorghis, has proven that music can improve running performance by 15%; it can be a sedative or a stimulant; a nerve calmer or focus inducer; a pre-workout entryway into flow state; a mood enhancer; and an agent that reduces perceived effort by up to 10%.

Read More

Topics: Apps, Music streaming, Music as a Service, legal music, Customer Engagment, Fitness, Music for wellness

Holiday Gift Guide: 9 Great Music Gifts for 2019

Posted by Eric Stensvaag on Dec 4, 2019 1:50:58 PM

The holidays are a mixed bag for music fans. On one hand, you’ve got Bing Crosby’s “White Christmas” and Mariah Carey’s “All I Want for Christmas is You”―great songs, but how many times must we endure?―and on the other, lesser-known gems like Bing Crosby’s “Jingle Bells” and Ella Fitzgerald’s “Frosty the Snowman.” (And, perhaps the most famous classic in all the world of music.) But December also brings a chance to catch up on the year’s best music swag. Our 9 Great Music Gifts list has a few choice options for the discriminating music lover in your life.

TURNTABLES, HEADPHONES & PORTABLE LISTENING
We’re big fans of live music, but most modern listening experiences begin and end with the push of a button. Here are some of the best cutting-edge playback options and devices on the market today.

Read More

Topics: Retail, year in review

What the Hell is “Post-Genre” Pop? Top 13 Genre Mashups of the 2010s

Posted by Eric Stensvaag & Erin First on Nov 21, 2019 6:04:18 PM

As we reflect on the most popular, breakthrough music of the 2010s, an interesting trend stands out. A lot of ink has been spilled over the idea of “post-genre” pop - pop that subverts traditional genre definitions and blends different styles in a way that makes it difficult to categorize. Put simply: pop songs that are genre mashups (think “Old Town Road”). We were inspired to pick 13 of our favorite “post-genre” pop songs of the decade, describing why they fall into this non-category and why we love them.

Before getting to our top picks...

What the hell is “post-genre” pop?
Let’s agree on a loose definition, that post-genre pop is popular, often top-charting music that doesn’t neatly fit the definition of today’s Billboard categories.

Read More

Topics: Feed.fm Blog, Music streaming, year in review

Waves in Electronic Music – Trends in 2019 & Beyond

Posted by Lauren Pufpaf on Oct 22, 2019 2:32:05 PM

One of the distinguishing features of electronic music is how rapidly it changes, both in absolute terms, and relative to other genres. Modern electronic music traces back to the 80s with new wave and synth pop bringing electronic to the mainstream. The 90s saw an explosion in distinct sub genres and underground techno and the sudden access to production tools like Fruity Loops that opened up production and composition to something anyone could do.

The turn of the century ushered in the Electronic Dance Music (EDM) era and electronic is no longer just a genre, but an influential component of all mainstream music. “Electronic” is an alarmingly broad term that encompasses both the mainstream pop tracks so prevalent today, as well as a thriving underground ranging from house to dubstep to minimal techno.

Read More

Venture Capital in the Fitness Space: A Candid Chat with CEO & Founder Jeff Yasuda

Posted by Eric Stensvaag on Oct 15, 2019 12:28:19 PM
Jeff Yasuda founded Feed.fm alongside Eric Lambrecht and Lauren Pufpaf, with the belief that music integration and licensing should be easy for any business, whether digital or brick-and-mortar. Early adopters like American Eagle Outfitters, Anheuser-Busch, and other consumer marketing companies found a legal and efficient way for customers to stream music within their online environments.

In 2017, Feed.fm began delivering music for Fitbit’s in-app fitness programs. Nearly three years later, we wanted to get Jeff’s perspective on venture capital in the fitness space, which has grown to dominate our music as a service business.

Feed.fm has worked with many of the top fitness companies, so you’re in a unique position to connect the dots. Tell me about some overall trends you’re seeing in fitness.

Fitness is an incredibly hot space right now. Consider 1) the amount of financing that has taken place and 2) the recent Peloton IPO. VCs like seeing a market where companies can exit, either via acquisition or offering shares on a public exchange. When there’s acquisition and companies going public, it’s indicative that the business segment—in this case fitness—is healthy, and investors want to participate in the upside.
Read More

Topics: Music streaming, Music as a Service, Fitness

Why You Haven’t Found Your Musical Soulmate (Blame Science)

Posted by Lauren Pufpaf on Sep 16, 2019 12:51:34 PM

At Feed.fm, we’ve published a plethora of content on how music can affect fitness outcomes. Music makes runners feel less tired while enabling them to run faster and more intensely; music can nearly double the amount of time people spend at the gym; music can help people set world records in major Olympic events. 

Read More

Topics: Music as content, Music therapy

Make “No Excuses” for a Lousy Workout Soundtrack: 1000s of Exercisers Vote on Their Top Workout Songs

Posted by Eric Stensvaag on Aug 21, 2019 2:37:48 PM

The past five years have seen significant growth in the fitness tech sector, transforming how many people exercise. One thing that isn’t changing? The need for fresh, inspiring music, which has been shown to enhance athletic performance for professionals and amateurs alike. A detailed study by the Sports Medicine – Open journal found that people work out 28% longer per week when they have the right music.

As a B2B music company, Feed.fm is on the front lines of this fit tech groundswell, handling music licensing, curation, and integration for more than 40 different fitness customers. The specific exercise programs offered by our customers (Fitbit, 8fit, Tonal, Mirror, and others) differ greatly. That said, there are a few workout music stations that are always winners regardless of activity.

Read More

Topics: Feed.fm Blog, Music streaming, Customer Engagment, Fitness, Music for wellness

The Fitness App Ecosystem in 2019: Specializing in Specialization

Posted by Lauren Pufpaf on Jun 7, 2019 3:56:47 PM

Since the iPhone’s launch in 2007, the world of fitness apps has steadily grown, with nearly 320,000 health and fitness apps in the app stores in 2018.

While the quantity of apps has swelled steadily, we have also seen massive growth in variety. While the original apps were lower touch (think MyFitnessPal) and only required engagement for a minute or two at a time, the normalization of extended screen time for video and audio on mobile devices combined with sophisticated user research has given way to a significant diversification in the offerings available within the fitness app universe.

Consumers have also become comfortable with the idea of optimizing their health through data as opposed to a one-size-fits-all “hit the treadmill” ideology. The proliferation of bespoke training regimens, measurement of biomarkers and the neatly packaged convenience of tracking ALL of this information on a device you already own has up leveled the status of an app. Health apps are now more akin to a daily partner in the pursuit of health.

Read More

Topics: Fitness, Music for wellness

In-App Music Drives Engagement, Retention and ROI for Mobile Apps

Posted by Lauren Pufpaf on May 14, 2019 4:07:58 PM

App developers and marketers need to face the facts: it’s 2019, and users either love your app or they delete it.

In the digital fitness world, this really isn’t an exaggeration. 96% of fitness app users stick to just ONE fitness app. The rest fall by the wayside or are deleted outright.

To any app owner or marketer it quickly becomes apparent that improving retention is the best possible opportunity for improving the bottom line. There are a number of strategies commonly used - push notifications, faster in-app experiences, etc. These have diminishing returns, however, and app marketers are missing out on an entire form of engagement: sound. Specifically, implementing in-app music to drive up usage and loyalty.

We analyzed real engagement data from real apps, including a suite of leading fitness apps who have more than 400,000 user sessions a week. All in all, the results were eye-opening across all 4 major categories of app metrics:

  • Frequency of use
  • Session times
  • Conversion from Trial to Paid
  • Long-Term Retention (beyond 30 days)
Read More

Topics: Fitness, Music for wellness

The 2 Yoga Music Mixes You Should Know About

Posted by Eric Stensvaag on Apr 23, 2019 2:35:08 PM
According to the National Institutes of Health’s 2017 NHIS, the popularity of yoga is growing dramatically, with 14.3 percent of U.S. adults practicing yoga in 2017 compared to 9.5 percent in 2012. Some of this growth can surely be attributed to the stressful political climate. Another contributing factor is the increased accessibility of yoga: practitioners can choose from a great variety of online/in-app classes in addition to those offered at yoga and fitness studios.
 
With more people making yoga part of their daily lives, it’s no longer a given that classes will be practiced in silence. There are plenty of silent yoga options for those who would choose only John Cage’s “4’33” for their mix, but many students find that music enhances their practice. A Google search for “yoga music” yields countless results, and tons of recommendations are also available on Spotify or your streaming service of choice.
Read More

Topics: Music streaming, Music as a Service, legal music, Customer Engagment, Music as content, Fitness, Music for wellness